Hydration

What hydrating skincare does

Hydrating skincare helps skin hold on to water so it looks plump, smooth and comfortable rather than tight or flaky. Our hydration edit gathers the humectants and moisturizers that draw water into the skin and seal it in, led by hyaluronic acid. Everything here is general guidance and not medical advice, so patch test new products and check with a professional for specific concerns.

Key hydrating ingredients and formats

• Hyaluronic acid serums that bind water to the surface for an instant plumping effect.
• A lightweight hydrating serum layered under cream for extra moisture.
• A rich face moisturizer to seal everything in, morning and night.
• Glycerin and ceramide blends that support the skin barrier over time.

Who needs more hydration

Almost every skin type benefits, but dry, tight or dull skin gains the most. Even oily and combination skin can be dehydrated, which often shows up as shine plus flaking at once. If you live somewhere cold, fly often, or run heating and air conditioning, your skin loses water faster and a hydrating serum helps replace it. Signs you could use more hydration include makeup that looks patchy, fine lines that look deeper by evening, and skin that feels tight after cleansing. For very reactive skin, keep routines simple and introduce one product at a time. This is general guidance, not medical advice.

How to build a hydrating routine

Apply hyaluronic acid to slightly damp skin, then lock it in with a face moisturizer while the surface is still soft. Layer lightest to heaviest, finish with sunscreen in the morning, and avoid stripping cleansers that leave skin squeaky. A humectant needs something on top to seal it, so always follow a watery serum with a cream. Extend the same care to the body with our body care edit, and explore the wider skincare range for cleansers and treatments that pair well with hydration.

Shop hydrating skincare

Browse the full hydrating skincare collection to find the serum and moisturizer that suit your skin, then see the complete beauty edit for a routine that keeps skin comfortable all year. Free shipping applies on US orders over $75.