Hair Straighteners
Achieve sleek, smooth, and frizz free hair with our collection of hair straighteners. Each model features fast heating ceramic or titanium plates, adjustable temperature controls, and even heat distribution to glide through every strand. Ideal for all hair types, from fine to thick, these straighteners deliver a polished finish that lasts all day.
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Choosing hair styling tools that protect your hair
The right hot tool depends on your hair type and the look you want: a straightener for sleek styles (it can bend curls too), a curling iron or wand for curls and waves, a hot-air brush to dry and volumise in one step, or a 2-in-1 for both. Plate and barrel material matters. Ceramic and tourmaline heat evenly and gently for fine or damaged hair, while titanium holds high heat for thick or coarse hair.
Whatever you choose, protect your hair: always start on dry hair, apply a heat protectant, and use the lowest temperature that gives the result (tools with adjustable heat make that easy). Barrel size, plate material and the temperature range are listed on every product page. Pair your tool with our beauty & health range or plan a routine in the beauty routine builder.
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Hair Straighteners: frequently asked questions
What temperature should I straighten my hair at?+
Use the lowest heat that smooths your hair — fine or damaged hair around 250–300°F, medium hair mid-range, and thick or coarse hair higher. Always apply a heat protectant first and pass the straightener through in slow, single strokes rather than repeating over the same section.
Ceramic vs titanium straightener — which is better?+
Ceramic plates heat evenly and more gently, which suits fine, coloured or damaged hair; titanium plates heat fast and hold high, steady heat, which suits thick or coarse hair that's harder to smooth. The plate material is listed on each product page.
Can I use a straightener to curl my hair?+
Yes — with a twist-and-glide motion you can create waves and curls with a straightener, especially one with rounded edges. Straighteners with a narrower plate and curved casing are easiest for this. The plate width is on the product page.
How do I straighten hair without damaging it?+
Only straighten fully dry hair, always use a heat protectant, choose the lowest effective temperature, and avoid going over the same section repeatedly. Ceramic or tourmaline plates and adjustable heat settings help minimise damage over time.