Flat Irons
Get pin straight, glossy hair with our flat irons designed for smooth, snag free styling. Each iron features floating ceramic or titanium plates, rapid heating, and precise temperature control to straighten every hair type with less passes and less damage. Perfect for a sleek daily look or creating flicks and curls with one versatile tool.
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Choosing hair styling tools that protect your hair
The right hot tool depends on your hair type and the look you want: a straightener for sleek styles (it can bend curls too), a curling iron or wand for curls and waves, a hot-air brush to dry and volumise in one step, or a 2-in-1 for both. Plate and barrel material matters. Ceramic and tourmaline heat evenly and gently for fine or damaged hair, while titanium holds high heat for thick or coarse hair.
Whatever you choose, protect your hair: always start on dry hair, apply a heat protectant, and use the lowest temperature that gives the result (tools with adjustable heat make that easy). Barrel size, plate material and the temperature range are listed on every product page. Pair your tool with our beauty & health range or plan a routine in the beauty routine builder.
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Flat Irons: frequently asked questions
What temperature should I use on a flat iron?+
Match the heat to your hair: fine or damaged hair around 250–300°F, medium hair mid-range, thick or coarse hair higher. Start low and increase only if needed, always over dry hair and after applying a heat protectant. The temperature range is on each product page.
Are titanium flat irons better than ceramic?+
Titanium heats quickly and holds high heat, making it efficient for thick, coarse or hard-to-straighten hair; ceramic heats more evenly and gently, which is kinder to fine or damaged hair. Choose based on your hair type — the plate material is listed on the product page.
Can a flat iron curl hair too?+
Yes — with a rotating twist as you glide, a flat iron creates waves and curls as well as straightening, making it a versatile two-in-one tool. Narrower plates with rounded edges make curling easiest.
How do I keep my flat iron in good condition?+
Let it cool fully before storing, wipe the plates clean of product build-up with a soft damp cloth (unplugged and cool), and store it somewhere dry. Avoid using it on wet hair, which can damage both hair and plates over time.